From CSR commitment to conditional integration: Rethinking migrant inclusion through contextualized ethics in Morocco

Abstract

In a context marked by Morocco’s transformation into a country of migrant settlement, the integration of sub-Saharan migrants has become a major socio-economic and organizational issue. Although Corporate Social Responsibility is often presented as a driver of inclusion, a gap persists between formal commitments and actual practices. This article offers a renewed understanding of migrant integration by articulating migration studies, CSR, contextualized ethics, and the theory of regimes of engagement. Based on an exploratory qualitative approach drawing on a contextualization study of ethics in Morocco, the analysis shows that integration does not depend solely on formal mechanisms, but also on actors’ logics of action, underlying interests, and situated ethical frameworks. The article highlights the conditional, situated, and sometimes selective nature of migrant integration. From a managerial perspective, it calls for organizations to move beyond declarative inclusion policies by integrating the social, cultural, and ethical specificities of the Moroccan context.