THE HYBRID THEORY: A NEW APPROACH TO ENTREPRENEURIAL MOTIVATION IN THE FRAMEWORK OF BUSINESS-CREATION SUPPORT POLICIES

Abstract

Despite the gradual evolution and the diversity of self-employment support programs in Morocco, the results remain limited quantitatively. Indeed, the majority of these mechanisms rarely make a distinction between the entrepreneurial logics of prospective entrepreneurs.
The current research is based on the premise that a better understanding of entrepreneurial motivations contributes to a more rational approach to the business creation process, and therefore favors an adequate implementation of the components of a self-employment support policy.

According to several theoretical models, entrepreneurial motivation follows two logics: a voluntary choice or an involuntary one. This categorization remains ambiguous to this day and has its limitations:
The same concept can be interpreted as push or pull. In addition, there are some entrepreneurs whose motivations cannot be assigned to either category.

This article aims at transcending the binary taxonomy of the pressure-attraction models of motivation and adopts a new approach in this regard: the hybrid theory.
According to this theory, the choice of entrepreneurship will be explained by three main entrepreneurial logics: opportunistic, necessity or other hybrid logics (a mix between the two dimensions pull or push).

The hybrid theory seeks to contribute to the understanding of the motivational mechanism of would-be entrepreneurs and allows for a greater representativeness of the situations at hand, given that future entrepreneurs have complex aspirations and diversified profiles.