EL BADIA , K.; ASSOUD , M.; WAHABI , R. Phygital: Toward the empowerment of the customer and the competitiveness of the retail businesses. Revue Internationale des Sciences de Gestion, [S. l.], v. 6, n. 2, 2023. Disponível em: https://revue-isg.com/index.php/home/article/view/1289. Acesso em: 6 jul. 2025.