MEDIMAGH , S. From Social Proof to Diagnostic Tool: Unraveling the Uncertainty-Reduction Pathway of User-Generated Content. Revue Internationale des Sciences de Gestion, [S. l.], v. 8, n. 4, 2025. Disponível em: https://revue-isg.com/index.php/home/article/view/2244. Acesso em: 23 nov. 2025.