BENBARI , M.; MOUTANE , I.; NHAILI , H.; MESRAR , A.; BHIH , N. Brand image under threat: How resistance shapes Moroccan consumer engagement and loyalty. Revue Internationale des Sciences de Gestion, [S. l.], v. 9, n. 1, 2026. Disponível em: https://revue-isg.com/index.php/home/article/view/2309. Acesso em: 1 feb. 2026.