ABBA PATOU, Moise, and Daniel TCHINGNABE. “BRAND PERSONALITY AND CONSUMER SATISFACTION FROM GUINNESS IN CAMEROON: TWO MEASURES BY ONE CONSTRUCT, EMOTION AND GRATIFICATION”. Revue Internationale des Sciences de Gestion 7, no. 1 (January 30, 2024). Accessed July 3, 2024. https://revue-isg.com/index.php/home/article/view/1511.