EL BADIA, Kenza, Amal DOULKAID, and Rachid WAHABI. “The Impact of the Co-Production on the Lived Experience in a "phygital" Store: A Value-Based Approach Proposal of a Model”. Revue Internationale des Sciences de Gestion 4, no. 4 (November 1, 2021). Accessed March 29, 2024. https://revue-isg.com/index.php/home/article/view/799.