Unveiling the Influence of User-Generated Content on Tourist Destination Choice: Insights from Moroccan Travel Experiences

Auteur/ices

  • Salima SALAMI National School of Commerce and Management of Casablanca
  • Anas MOUKRIM National School of Commerce and Management of Casablanca
  • Younes DIOUCH National School of Commerce and Management of Casablanca
  • Hasna GABER National School of Commerce and Management of Casablanca

Mots-clés :

UGC (User-Generated Content), Destination choice, Morocco, Tourism businesses, Domestic tourist experience

Résumé

This study explores the impact of User-Generated Content (UGC) on local tourists' decision- making when choosing Morocco as their travel destination. It examines factors such as perceived value, enjoyment, risks, and privacy concerns. The research involves in-depth interviews with 10 tourists who have visited Morocco. The study examines how tourists use UGC to plan their trips, their perceptions of information on social media and online review sites, and the broader impacts of UGC on their travel experiences. The findings offer valuable insights into the role of UGC in shaping destination choices and offer practical implications for improving the overall tourist experience in Morocco's tourism industry.

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Publiée

2023-11-11

Numéro

Vol. 6 No 4 (2023)

Rubrique

Articles

Licence

Merci de créditer les auteurs lors de toute citation : Salima SALAMI , Anas MOUKRIM , Younes DIOUCH , Hasna GABER (2023)

Creative Commons License

Ce travail est disponible sous licence Creative Commons Attribution - Pas d’Utilisation Commerciale 4.0 International.

Comment citer

[1]
2023. Unveiling the Influence of User-Generated Content on Tourist Destination Choice: Insights from Moroccan Travel Experiences. Revue Internationale des Sciences de Gestion . 6, 4 (nov. 2023).