„BRAND PERSONALITY AND CONSUMER SATISFACTION FROM GUINNESS IN CAMEROON: TWO MEASURES BY ONE CONSTRUCT, EMOTION AND GRATIFICATION” (2024) Revue Internationale des Sciences de Gestion, 7(1). Disponibil la: https://revue-isg.com/index.php/home/article/view/1511 (Data accesării: 23 octombrie 2026).