„BRAND PERSONALITY AND CONSUMER SATISFACTION FROM GUINNESS IN CAMEROON: TWO MEASURES BY ONE CONSTRUCT, EMOTION AND GRATIFICATION”, Revue ISG, vol. 7, nr. 1, ian. 2024, Data accesării: oct. 23, 2026. Disponibil la: https://revue-isg.com/index.php/home/article/view/1511